Effective Date: July 21, 2026
This Privacy Policy explains how famsoul, operated by Hangzhou Tuyue Apparel Co., Ltd., collects, uses, discloses and protects personal information when you visit our website, create an account, place an order, submit customization content, contact customer support or otherwise interact with us.
By using our website, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will request your consent before collecting or using personal information for the relevant purpose.
1. Who We Are
Store Name: Eamsoul
Legal Company Name: Hangzhou Tuyue Apparel Co., Ltd.
Email: support@famsoul.com
Business Address: Room 343-11, Building 1, Heguang Chenyuexuan, Liangzhu Subdistrict, Yuhang District, Hangzhou, Zhejiang 311100, China
For applicable data-protection laws, Hangzhou Tuyue Apparel Co., Ltd., Ltd. is responsible for determining how and why your personal information is processed.
2. Personal Information We Collect
The information we collect depends on how you interact with our website.
Information You Provide
We may collect:
- Name;
- Email address;
- Telephone number;
- Billing and shipping addresses;
- Account login and profile information;
- Order number and order history;
- Products, sizes, colors and customization options selected;
- Customer-service messages and communications;
- Reviews, survey responses and feedback;
- Marketing preferences;
- Other information you voluntarily provide.
You may browse many parts of our website without creating an account. However, certain information is required to place and deliver an order.
Customization Content
When you order a personalized product, we may collect content that you submit, including:
- Names, dates and personalized text;
- Photographs and other images;
- Artwork, logos or design instructions;
- Information about gift recipients;
- Other content required to produce the selected product.
We use this content to prepare, produce, review and deliver the customized product and to provide customer support.
We do not use customer-submitted photographs, personalization content or personal information in advertising without the customer’s express permission.
You are responsible for ensuring that you have the right and permission to submit any photograph, name, artwork or other content relating to another person.
Order and Payment Information
When you place or attempt to place an order, we collect information such as:
- Products ordered;
- Order value and currency;
- Discount information;
- Billing and shipping details;
- Payment status;
- Delivery method;
- Transaction identifiers.
Payment information is processed by authorized payment providers. We generally do not receive or store your complete payment-card number or security code.
Information Collected Automatically
When you visit our website, we and our authorized service providers may automatically collect:
- IP address;
- Browser and device type;
- Operating system;
- Time zone and approximate location;
- Cookie and device identifiers;
- Pages and products viewed;
- Referring and exit pages;
- Search terms;
- Website interactions;
- Advertising attribution and campaign information;
- Date and time of access;
- Technical error and performance data.
We collect this information through cookies, pixels, tags, log files and similar technologies.
3. How We Use Personal Information
We may use personal information to:
- Process and fulfill orders;
- Prepare and produce personalized products;
- Process payments and confirm transactions;
- Arrange shipping and provide tracking information;
- Communicate about orders, delivery, returns and refunds;
- Respond to questions and customer-service requests;
- Create and manage customer accounts;
- Detect and prevent fraud, misuse and security threats;
- Maintain and improve our website, products and services;
- Measure website and advertising performance;
- Provide personalized advertising where permitted;
- Send marketing communications with consent where required;
- Maintain financial, tax and transaction records;
- Enforce our policies and Terms of Service;
- Comply with legal and regulatory obligations.
We will not use customer contact information or customer-submitted images for unrelated advertising without the required permission.
4. Legal Bases for Processing
Where the laws of the European Economic Area, United Kingdom or another jurisdiction require a legal basis, we rely on one or more of the following:
- Performance of a contract: To process, customize, produce and deliver your order;
- Consent: For optional marketing communications, non-essential cookies and certain advertising activities;
- Legitimate interests: To operate, secure and improve our business, prevent fraud and provide customer support;
- Legal obligations: To comply with tax, accounting, consumer-protection and other legal requirements.
You may withdraw your consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.
5. Cookies and Similar Technologies
We use cookies and similar technologies for the following purposes:
Necessary Cookies
These cookies support functions such as:
- Shopping-cart operation;
- Checkout and payment;
- Account login;
- Website security;
- Fraud prevention;
- Customer privacy preferences.
Necessary cookies may be required for the website to function correctly.
Analytics Cookies
These cookies help us understand how visitors use our website, identify technical issues and improve website performance.
Advertising Cookies
Where permitted, advertising cookies and pixels may be used to:
- Measure advertising performance;
- Attribute purchases to advertising campaigns;
- Limit repeated advertising;
- Display more relevant advertisements.
Where required by law, non-essential analytics and advertising cookies will only be used after you provide consent.
You can manage cookies through available privacy or cookie settings on our website and through your browser settings. Disabling certain cookies may affect website functionality.
6. How We Share Personal Information
We may disclose personal information to service providers that help us operate our business, including:
- E-commerce platform and website-hosting providers;
- Payment processors;
- Product customization, production and fulfillment providers;
- Warehouses and shipping carriers;
- Order-tracking providers;
- Customer-support providers;
- Email and marketing service providers;
- Analytics and advertising providers;
- Fraud-prevention and security providers;
- Cloud storage and technology providers;
- Accountants, legal advisers and other professional advisers.
These providers may only process information for authorized business purposes and are required to protect it as required by applicable contracts and laws.
We may also disclose information:
- To comply with applicable laws, court orders or valid government requests;
- To investigate fraud, security incidents or illegal activity;
- To enforce our Terms of Service and other policies;
- To protect the rights, safety and property of our customers, business or others;
- As part of a merger, acquisition, financing, reorganization or sale of business assets.
7. Sale and Sharing of Personal Information
We do not sell customer names, email addresses, telephone numbers, shipping addresses or customer-submitted images for monetary payment.
However, certain advertising and analytics activities involving cookies or device identifiers may be considered a “sale,” “sharing” or use for targeted advertising under some privacy laws, even when no money is exchanged.
Where applicable, you may request to opt out of these activities by:
- Using the cookie or privacy-preference settings available on our website; or
- Emailing support@Famsoul.com with the subject line “Privacy Opt-Out Request.”
We will not discriminate against you for exercising an applicable privacy right.
8. Marketing Communications
We send promotional emails only where permitted by law.
You may unsubscribe at any time by:
Unsubscribing from marketing will not stop transactional communications relating to orders, payments, shipping, security or customer-service requests.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- Completing and supporting customer orders;
- Maintaining required transaction, tax and accounting records;
- Handling disputes, returns, refunds and chargebacks;
- Preventing fraud and maintaining website security;
- Complying with legal obligations;
- Establishing, exercising or defending legal claims.
Retention periods vary depending on the type of information, the purpose for which it was collected and applicable legal requirements.
When personal information is no longer required, we will delete, anonymize or securely dispose of it where reasonably possible.
10. International Data Transfers
We serve customers in multiple countries and may use service providers located in different jurisdictions.
As a result, personal information may be processed in China, the United States or other countries where our service providers operate. These countries may have data-protection laws that differ from those in your country.
Where required, we use appropriate contractual or legal safeguards for international transfers.
11. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Request access to your personal information;
- Request correction of inaccurate information;
- Request deletion of certain information;
- Receive a portable copy of certain information;
- Restrict or object to certain processing;
- Withdraw consent;
- Opt out of marketing communications;
- Opt out of the sale, sharing or use of information for targeted advertising;
- Appeal certain decisions relating to a privacy request;
- Submit a complaint to an applicable data-protection authority.
To exercise a privacy right, email:
Use the subject line:
Privacy Rights Request
Please describe the right you wish to exercise and provide enough information for us to locate the relevant records. We may request reasonable additional information to verify your identity and protect your account.
We will only use verification information to process and protect your request. Some requests may be limited where retention or processing is required by law or necessary to complete a transaction.
12. California Privacy Rights
Where the California Consumer Privacy Act, as amended, applies, California residents may have the right to:
- Know what personal information is collected, used and disclosed;
- Request access to specific personal information;
- Request deletion, subject to legal exceptions;
- Request correction of inaccurate information;
- Opt out of the sale or sharing of personal information;
- Limit certain uses of sensitive personal information;
- Exercise these rights without discriminatory treatment.
Requests may be submitted to support@famsoul.com.
We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, subject to appropriate verification.
13. Data Security
We use reasonable administrative, technical and organizational safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration or disclosure.
Checkout and payment pages should be protected using secure HTTPS/SSL connections. Access to personal information is limited to personnel and service providers who need it for legitimate business purposes.
No online service or electronic-storage method is completely secure. Therefore, we cannot guarantee absolute security.
If we identify a data breach, we will take reasonable steps and provide notifications where required by applicable law.
14. Children’s Privacy
Our website is not directed to children under 16, and we do not knowingly collect personal information from children under 16.
If you believe that a child has provided personal information to us, contact support@famsoul.com so we can review and delete the information where appropriate.
15. Third-Party Websites
Our website may contain links to websites or services operated by third parties. Their privacy practices are governed by their own policies, and we are not responsible for their content or privacy practices.
We encourage you to review the privacy policy of any third-party website you visit.
16. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, services, technology or legal obligations.
When we make changes, we will update the effective date at the top of this page. If required by law, we will provide additional notice or request renewed consent.
17. Contact Us
For questions, concerns or privacy requests, contact:
Store Name: Famsoul
Legal Company Name: Hangzhou Tuyue Apparel Co., Ltd.
Email: support@famsoul.com
Business Address: Room 343-11, Building 1, Heguang Chenyuexuan, Liangzhu Subdistrict, Yuhang District, Hangzhou, Zhejiang 311100, China
Response Time: Normally within 24–48 hours on business days